Bandla Ganesh has informed earlier that Iddarammayilatho first look would be releasing on 10th of March , but much to the surprise of Allu Arjun and Mega Family fans , the first look of the movie is released one day before the expected day . When one tries to read between the lines – this dates were prepared keep in mind of the Audio Launch of Baadshah which is also to be produced by Bandla Ganesh . But since the audio has been postponed and the productio team of Baadshah has promised that they would be releasing a teaser of the movie on 10th of March to satisfy fans , they obvisouly did not want to create traction by releasing both Iddarmmayilatho and Baadshah on the same day . So , they just went ahead and released the first look of Iddarammayailatho one day before . It is difficult to manage two big releases and Bandla Ganesh is doing all the efforts to keep things under control even when unexpected incidents happen. Well, the actual fact is only known to Bandla Ganesh and this is the gossip which is making rounds in film nagar.